‘The Social Media Team of One’ – Business.com
Beth Worthy says, “Companies dedicate teams to work in social media. What happens when you only have one person? Provide opportunities to ensure growth and hone the skills listed below. This person has the potential to be the most dynamic contributor in the company as a writer, designer, videographer, and a data nerd. Using both sides the brain to an equal ability, social media lone wolves balance creativity with analytics.
Unfortunately, social media is routinely met with fluffy stereotypes. This is why some companies are slow to adapt in the space, and before they know it the competition is flourishing in conjunction with a thriving social presence. Conveying social media’s return on investment is often easier said than done. Employees are compelled to quantify its effect. Sometimes calculating social media efforts into a number reduces and oversimplifies the benefits, leaving executives to wonder what the greater value is”.
Comments are closed.
