’10 examples of AI-powered marketing software’ – Econsultancy
Ben Davis says, “Artificial intelligence has many uses in marketing.
This year the level of interest in AI has bumped up a notch, partly due to press coverage of Microsoft’s Tay, Google Photos, and IBM’s Watson (the list goes on).
With many software-as-a-service companies acquiring or developing AI, I thought I’d round up some examples.
Some of the solutions are fairly novel, and others have been around for a while.
Obviously, this isn’t an exhaustive list, but it gives an idea of the maturity of machine learning.
1. Email copy – Phrasee
Appropriately enough for a language optimisation product, Phrasee’s website describes the product with admirable clarity:
“Phrasee is language optimisation software. It gives you human-sounding, machine-optimised marketing language that gets you more opens, clicks and conversions”.
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