‘4 Ways to Reach Customers with Coupons in a Digital Age’ – Entrepreneur
Dan Stenier says, “Everyone loves a deal. Realizing this, businesses have long used print-based discount offers such as coupons in newspapers to sell products. But, as consumers have increasingly obtained information online, businesses have seen an increase in consumers’ demand that these businesses shift all their marketing strategies to digital.
While there are still customers who clip paper coupons before heading out to shop at a brick-and-mortar, many more prefer to save while purchasing online. This has driven a gradual shift in the way businesses reach customers. Here are a few ways businesses use the internet to attract consumers looking for a deal.
Coupon codes
Online customers can’t present a paper coupon to a cashier at checkout, which drives the need for a way they can get the deal virtually. This is done through issuing exclusive “coupon codes,” which customers then paste into a field before entering their payment information. As a result, coupon code sites have emerged that allow customers to share coupon codes with anyone else visiting the site”.
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