Penny C. Sansevieri says, “Images are everything these days, and the saying that a picture is worth more than a thousand words is even more true today. Images are used in marketing everywhere – from Medium.com, to Facebook and Twitter, to blogs and of course the image-driven social media sites like Instagram and Pinterest. It’s more important now than ever to have strong images that enhance your marketing message.

There are basically two steps to boosting your marketing image — finding images and then customizing them. But how?

How to find great images

A great image is often customized, which I’ll get into next, but it’s imperative to start with an image that tells your story. Now, you can certainly use solid colored backgrounds with language on front, but some of the most powerful image-driven messages start with a photo. You can always use your own photos, but if your own photos don’t drive your message, you can also find images that work well on a variety of stock photo sites — either paid or free”.

How Marketers Can Create Picture-Perfect Images for Social Media

Entrepreneur

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