James Perrott says, “Content marketing as we know it has reached its peak, and things are about to change.

The quality of content being created is at its highest, but the syndication and effectiveness of the content has become the most bottlenecked area due to the vast amount of it.

Everyone is looking for a method to create targeted content that audiences are searching for, through the right channels/publications which allow transparent measurement with positive ROI. Tough ask?

One distribution option many brands probably haven’t considered is influencer content delivered using programmatic out-of-home ads, which can be used to drive very specific actions among a target audience.

Here’s more on how it works…

Definitions

Definition of content marketing by the CMI:

“Content marketing is about delivering the content your audience is seeking in all the places they are searching for it. It is the effective combination of created, curated and syndicated content”.

How programmatic out-of-home can aid influencer marketing campaigns

Econsultancy

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