‘Marketers, You’re Also Culpable In Facebook’s Metrics Mess’ – Forrester Blogs
Jessica Liu says, “Yesterday Facebook blogged “An Update on Metrics and Reporting” to inform marketers that several of their organic metrics were misreported including organic reach, time spent on Instant Articles, and follower count. This follows Facebook’s revelatory September announcement that their video metrics contained a discrepancy and were over-reported.
The industry was outraged. But who’s really at fault here? Tina Moffett and I break it down like Judge Judy.
For The Defense: Facebook
How long did it take TV to standardize measurement? The social media industry is young and a fast-changing work in progress. Lest we forget, Facebook is only 12 years old and started as a platform for people; metrics was the furthest thing from their minds. But, it’s now the biggest social network serving people, brands, and publishers and is constantly having to prove value to all three. We would be surprised if Facebook was not screwing up along the way”.
Comments are closed.
