‘ 5 Steps to Launching a New Product in a Week’ – Entrepreneur
Jonathan Long says, “Have you ever had an idea for a new product or wanted to manufacture your own brand in an existing category? If so, you have probably dreaded the process, from concept to launch. Well, I’m here to tell you that it isn’t as difficult as you might think, as I recently just launched a new brand in under a week.
I’ve consulted with brands in several different industries, and I have always been fascinated with how large you can scale a product that appeals to a worldwide audience. It led me to brainstorm a half-dozen consumer products that I will be launching over the next year. The first product, a teeth whitening kit, is now live, and it only took a week to take it from idea to launch. Here is how I did it.
1. Lock down a ‘MBA’ name.
MBA = memorable, brandable and available.
Your name needs to be memorable and easy to brand, but it also needs to be available — from your website’s domain name to all of the social media platforms you plan to use”.
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