Tom Capperႊႊ says, “When we think of local SEO, we think of local packs, Google My Business listings, and local citations. While these things certainly are local SEO, they aren’t the whole picture. Local SEO can be split into three categories:

  • Local pack results for organizations with local premises
  • Organic results for organizations with local premises
  • Organic results for organizations without local premises

It’s the third category that I want to cover here today. This often-neglected and little-discussed area plays host to some of the biggest and most lucrative spaces in organic search. Think about searches like:

  • Chemical engineering jobs in London
  • Flats to rent in London
  • Used Ford Focus for sale in London”.

Competing for Local Queries With No Physical Premises

MOZ

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