Chris Teso says, “Brands send 23 promotional messages on social mediafor every one response they give to their audience. Yet, consumers often want to have a dialog on social; and when that doesn’t happen, customer spending and loyalty decline.

Clearly, spray-and-pray messaging is a failing strategy for customer satisfaction and retention. There is a superior approach that brings the best of traditional loyalty programs to social media, and vice versa.

Read on to learn how to apply loyalty best-practices to your social media marketing to grow customer retention and long-term loyalty.

1. Know your customers

Airlines and hoteliers do an exceptional job of knowing their customers and recognizing them. If you’ve ever been given a complimentary room upgrade due to your status level, or if you’ve been on a flight when a million-mile traveler was recognized, or if you’ve been simply thanked at check-in for being a loyal rewards member, you know what I’m talking about”.

Four Steps to Increasing Customer Retention and Loyalty With Social Media

MarketingProfs

Sharing is caring