‘Google Home Services Ads roll out on mobile’ – Search Engine Land
Ginny Marvin says, “Google’s home services ads are finally showing on mobile. The ads for local service providers such as locksmiths, plumbers, handymen and, more recently, HVAC services and electricians, had been briefly spotted last month on mobile, but they now appear to be prevalent across the California markets where the program is active.
The mobile ad format features a swipeable carousel of listings that feature a map of the service area where the advertiser operates. Here are examples on iOS (left) and Android.
Because the businesses typically cover the entire metro area, the maps are identical in most of the ads. An exception, shown in the screen shot on the right below, is somewhat confusing. The same area is covered by both advertisers, but it is just slightly different; however, it’s not clear what the differences are without having to click through on bot”.
Comments are closed.
