‘How advertisers are being exploited by fake news sites’ – Econsultancy
Patricio Robles says, “Donald Trump’s upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.
Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines.
In many cases, these fake news sites were not intended to sway public opinion but instead to generate ad revenue for their creators.
According to BuzzFeed News, teens in a small town in Macedonia were behind more than 100 pro-Trump sites that were set up to capitalize on interest in Trump to, in some cases, generate thousands of dollars a month in revenue from advertising.
And according to a Washington Post report, one fake news site owner, Paul Horner, makes $10,000 per month from AdSense”.
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