‘Instagram’s latest updates feature Live video and disappearing media’ – Marketing Land
Tamar Weinberg says, “Instagram has announced two features that show they’ve got their finger directly on the pulse. Today’s launch embodies the best features of Periscope, Snapchat and Facebook’s native experience with live video on Instagram stories and disappearing photos and videos.
Instagram Live will do exactly what a user would suspect: give watchers the ability to access live broadcasts. The Live feature only gives watchers insight while you’re broadcasting, removing access from the app when you’ve finished broadcasting.
To go Live, tap on the camera, then “Start Live Video.” Videos can be live for up to one hour — and are notated as “Live” under their profile video in the stories bar — and followers will be notified. Watchers have the ability to allow comments or turn them off altogether”.
Instagram’s latest updates feature Live video and disappearing media
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