‘Marketing Can Sustain You but a Bad Product Kills You’ – Business.com
Jordan French says, “Digital marketing has become a gigantic part of marketing over the past decade. Using data and trends, digital marketing agencies can target the perfect group for your product. In a lot of ways, the internet has facilitated the growth of entrepreneurial startups and businesses.
With all that marketing, you would assume that any business can succeed – so long as they have a strong marketing plan. After all, marketing expert Dan Kennedy once said to spend “90 percent of the time on marketing the product” to create a successful business. The truth is that your marketing strategy isn’t the most important focus when creating a product. You can market as much as you want, but your business is going to fail if you don’t create a worthwhile product.
Can your product survive without marketing?
If you have an idea or product that you’re ready to take to the market, you need to step back and ask yourself some serious questions. By this point, you’ve probably considered what the target group is for your product, and perhaps you’ve done the research to back it up. But is your product something that someone would want to pay for?“.
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