‘Social media customer service: Six important talking points’ – Econsultancy
David Moth says, “Last week I hosted an Econsultancy roundtable discussion on social customer service.
There was initially some debate in the office over whether this topic would attract enough interest from our subscribers – wouldn’t it be better to focus specifically on something new and shiny like AI or chatbots?
However the event was hugely over-subscribed and attendees all had a lot to say on the subject, suggesting that social customer service remains a hot topic for marketers.
While all our roundtables operate under the Chatham House rule, meaning we don’t reveal who said what, I am able to give a broad overview of the topics we covered.
Equally I can say that attendees were all senior marketers from a range of sectors including travel, financial services, non-profits, B2B and FMCG”.
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