‘What Is Whitespace and Why Does It Matter? 8 Websites to Inspire Your Web Design’ – HubSpot

Karla Cook says, “Empty space is not always wasted space.

In fact, when it comes to web design, it’s a best practice to give your content a little breathing room.

Today’s website visitors are content-scanners. They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. The key to getting your visitors’ undivided attention is simplicity — and that starts with an effective use of whitespace. 

In this article, we’ll take a brief look at why whitespace matters, what it means for conversion-driven web design, and how eight websites are using whitespace to lead their visitors towards a desired action.

What Is Whitespace?

Whitespace refers to the negative areas in any composition. It’s the unmarked distance between different elements that gives viewers some visual breaks when they process design, minimizing distractions and making it easier to focus“.

What Is Whitespace and Why Does It Matter? 8 Websites to Inspire Your Web Design

HubSpot