Jacqueline Zenn says, “Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you?

You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.

And if you need some inspiration, I put together a roundup of some brands that are using data to fuel really compelling and sharable stories. Check them out below.

7 Examples Of Data-Driven Storytelling By Leading Brands

1) OkCupid

OkCupid has all the demographic and connection information that one would expect from an extremely popular online dating site. But instead of keeping this info totally internal, it uses the trends and statistics to create interesting, data-driven posts that are also extremely popular on social media due to the compelling topics”.

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

HubSpot

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