‘Why Google might not be able to stop “fake news”’ – Marketing Land
Danny Sullivan says, “Last week, Google pledged to fight “fake news” in its search results yet offered up no solutions to the problem. That’s likely because Google has no easy fix.
True, it’s not the first thing on the page, as was the case last week. It’s also moved to the second page of results for searches on “final vote” or “final election count.” But there’s little to prevent it or similar mistaken stories from repeating what caused all the criticism in the first place.
How the ‘In the news’ section changed to include fake news
The first problem is that just over two years ago — back in October 2014 — Google greatly expanded what it allowed to appear within its “In the news” section of its search results, which often appears at the top of the page for news-related searches”.
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