Tony Delmercado says, “Podcasts nurture leads, meaning they nurture revenue — especially when it comes to younger audiences. When Peter Jukes, creator of the podcast Untold: The Daniel Morgan Murder, asked a lecture hall full of college students if they read a newspaper, only three hands rose. But when he asked how many of them listened to podcasts, nearly 70 percent raised their hands.

Stories like Jukes’ point to the increase in podcasting, which has seen more than 30 percent growth in recent years. Celebrity thought leaders like Tim Ferriss have gained significant traction with audiences through this mode.

Podcasting is a two-way street

Indeed, a podcast is a great way to give your clients, prospective clients and partners a voice — literally. By hosting a podcast interview, you and your guests can connect and share ideas in a public forum, unconstrained by publication or PR guidelines. Plus, it’s fun!”.

3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)

Entrepreneur

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