Anton Schubert says, “Location is everything in the hotel world.

But are hotels doing enough to make the most of their locations and enable better experiences for guests?

Power to the people

In recent months Futurice has created eight retail trends that focus on a 2020 vision for the retail and consumer markets.

One of these trends is particularly important for hospitality and especially hotels in terms of how they engage with their guests to improve loyalty and re-booking.

The trend is called “Power to the People” and has three aspects:

  • 1. Crowd-sourced: As services become increasingly powered by peers, what are the different implications for customers and companies? What does trust and loyalty look like in a crowd-sourced market?
  • 2. Be the enabler: How can brands flex their power and use their network better to enable engaging customer experiences far outside their core offer?”.

Disrupting loyalty: How can hotels become enablers, not just destinations?

Econsultancy

Sharing is caring