Matt Lindner says, “U.S. consumers plan to buy more as the holiday shopping season kicks into high gear, and 76% say they’ll buy online on Cyber Monday compared with 55% who will do so on Black Friday.

Shoppers intend to spend more over the Thanksgiving holiday shopping weekend, and more than half of that will be spent online, a survey finds.

An independent research company commissioned by Deloitte LLP surveyed 1,223 adults earlier this month and found shoppers plan to spend an average of $400 each during the five days of Thanksgiving through Cyber Monday among online, stores and catalogs, up 8.4% from $369 last year. Consumers say they’ll spend slightly more than half (51%) of their money online, down from last year, when they said they’d spend 59% of their money online.

Among all consumers surveyed, 87% who plan to shop at some point between Thursday and Monday say they plan to shop online“.

Shoppers say they’ll spend more during the Thanksgiving weekend

Internet Retailer

Sharing is caring