Jeff Rose says, “The year was 2008, and I had just launched an independent financial-planning firm. As a new business owner, I had determined that my number one goal was to stand out. But, how?

Eventually, I stumbled on the concept of blogging. I didn’t know how to blog or how to get started, yet I quickly recognized the inherent value of reaching out to potential clients on their home turf — the internet.

After figuring out how to launch my website, Good Financial Cents, I dove into the various strategies that might help me succeed. I learned everything I could about search engine optimization (SEO), email marketing and creation of content that would be appealing to everyday readers to reach my goal of creating the best financial-lanning blog on the web.

Flash-forward to today: The number of financial-planning blogs has exploded, a testament to what I knew back then: Blogging is a smart way to connect with existing clients and cultivate relationships with new ones”.

5 Business-Blogging Mistakes — and How to Fix Them

Entrepreneur

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