Zak Stambor says, “Several retailers say Facebook’s misreported metrics won’t cause them to change the way they use the social network.

Facebook Inc. today acknowledged that it miscalculated several metrics it has been sharing with retailers and other marketers. The announcement comes less than two months after the social network disclosed it had been giving marketers an inflated number for the average time spent viewing online videos.

Facebook also says it has developed an internal review process to ensure its metrics are clear and up to date, while also rolling out more relationships with independent companies to monitor its metrics to quell marketers’ concerns about the social network’s data.

The social network says it uncovered the issues after undergoing a comprehensive internal metrics audit and that none of the metrics in question affected the way Facebook calculates how it charges for advertising“.

Facebook finds more miscalculated metrics, but many retailers don’t care

Internet Retailer

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