Zak Stambor says, “Michael Kors and Lowes are among the retailers testing the Facebook ad unit.

Smack dab in the middle of the holiday season, Facebook Inc. is testing a new ad unit that lets retailers showcase multiple products in a single ad that appears in users’ news feeds.

The ad pairs a large main image or video with smaller, related product images below. Clicking a More button brings up more products that take over a user’s screen. At the bottom of the screen a retailer can add a button that leads a shopper to its website.

Like Facebook’s dynamic ads and dynamic ads for retailers, retailers have to upload their product catalog to Facebook to use the ads, a Facebook spokesman says. Presumably, a retailer would then set rules to enable the social network to automatically target consumers with ads featuring the products that a shopper may be interested in“.

Facebook’s latest ad test lets retailers showcase multiple products

Internet Retailer

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