Jignesh Shah says, “Your customers want to feel appreciated. What better time to say “thank you” than the holiday season? And what a great opportunity to build a holiday marketing campaign around the relationships you want to nurture, build, and strengthen.

So, whom should you target?

Don’t make the mistake of spamming your contacts database with generic holiday email greetings. The emails will be ignored, your time will have been wasted, and your brand will lose credibility.

Make your efforts count by sending personalized, thoughtful messages and gifts to your customers. But, first, divide your customers into the following five segments, and market to them accordingly.

1. Bottom-of-the-Funnel Prospects

These are customers who have already short-listed or selected your product or service and will likely buy from you before the end of the year”.

How to Thank These Five Important Types of Customers During the Holidays

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