Andrew Dennis says, “The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing.

Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn on and off as needed. In reality, link building is the manual promotion of an asset to a targeted audience — also known as marketing.

The same fundamental philosophies that drive effective marketing drive effective link building:

  • Audience development: Research which sites, communities and online platforms are popular with your audience in order to know where to secure links.
  • Niche research: Analyze linking environment and current market position to strategically pursue links.
  • Competitive analysis: Evaluate competitor backlinks and strategies to set expectations and achieve results”.

Link building is (specialized) marketing

Search Engine Land

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