Matt Lindner says, “Web sales on Thanksgiving will grow the fastest, but Cyber Monday still wins.

With the Thanksgiving shopping weekend dawning, analysts are split on just how lucrative it’s going to be.

Rod Sides, head of the retail practice at Deloitte LLP, tells Internet Retailer that  online sales for the five days between Thanksgiving and Cyber  Monday will increase 15-17% year over year, with half of shoppers’ holiday shopping budgets during the period allocated to e-commerce—a first. That’s thanks in part to retailers priming shoppers for deals, he says. “What’s so interesting to me is the number of Black Friday promotions that hit early,” Sides says. “We’ve seen it turn it into a cyber week.”

In fact, retailers have been hyping “Black Friday deals” for weeks. In the 30-day period that ended Nov. 14, there were 13% more Black Friday-themed emails than there were during the same period a year earlier, based on an analysis of the email activities of 50,000 brands, according to eDataSource“.

The five-day holiday e-commerce outlook: Sales will grow, but how much?

Internet Retailer

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