Andrew Lipsman says, “We are now a few weeks into the holiday shopping season, and I’m looking forward to following the trends during what will be my twelfth season covering this sector. Having been through it many times before, I’ve seen dozens of fascinating storylines emerge as consumers have shifted their online shopping habits and retailers have changed their marketing strategies to adapt to a digitally-driven environment.

Despite the many new and interesting storylines that emerge each season, I’ve found there is often too much of a focus on holiday storylines that are outdated, unfounded, or just plain miss the real story. And yet for some reason, these myths persist. Below are five common holiday shopping myths that I believe are in need of a reality check.

Myth #1: Half of Holiday Spending Will Happen Online
Every year before the holidays we see the results of an online survey suggesting that somewhere around 40-50% of holiday spending will be done online. Often these results get reported as if they are a good approximation of what to expect for the holidays“.

Busting 5 Holiday Shopping Myths That Come Up Every Year

comScore

Sharing is caring