‘Forget learning to code; what should marketers really know?’ – Econsultancy
Ben Davis says, “It is a common refrain on industry blogs – “marketers should learn to code” – but it doesn’t really make sense.
Hands up, I’ve said it myself in the past. But what I was really referring to was learning the very basics of code, so marketers can get better at working with analytics, agencies and their tech teams.
This isn’t ‘coding’, it’s general knowledge or interpretation skills; calling it coding is a bit insulting to developers (or is that being too reverent?).
Saying marketers should learn to code is the easy way out, the assumption that if only they understood how the internet worked, they could be masters of their domain (no pun intended).
But marketing is a whole lot more than that. It’s a whole lot more than ‘digital’.
In this article, I’ll put forward nine skills that marketers should learn.
The controversy of the self-taught marketer
Marketing has obviously become a bigger industry over the past ten years as new digital technology has been brought to bear“.
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