‘Four key content marketing principles’ – Econsultancy
Chole Young says, “What is the secret to successful content marketing?
Much has been written about the rise and rise of content marketing. Brands across both B2C and B2B sectors have realised that content is both an effective and essential route to reaching and engaging customers.
In 2016, 77% of companies planned to increase their content marketing budgets, as revealed by the Econsultancy-Oracle Marketing Cloud Marketing Budgets report.
Job roles in marketing, be they individual, agency or departmental, are increasingly referencing ‘content’ as part of their titles, reflecting the growing importance of the concept at all levels.
As the availability of data and customer insights grows, along with the channels and tools to allow more targeted and intelligent delivery, content marketing is becoming more sophisticated and impactful.
As an industry we still have a way to go before fully reaching content marketing greatness, but we can already pick out some of the hallmarks of great content marketing“.
Comments are closed.
