Joe Pullizi says, “In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men.

When I realized that all the education and training was being provided by only white men, I actually became physically ill. Simply put, it felt wrong to be part of an event like this.

Have you ever experienced something that made you look at the world in a different way?

Well, for me, that event was it.

Upon arriving back at the office, I was compelled to examine my personal behavior. At that time, I was in planning mode for Content Marketing World 2015 (I’m responsible for the agenda each year). I went to the 2014 speaker list and performed a simple speaker count.

  • 120 men (70%)
  • 51 women (30%)
  • 9 people of color (5%)

There’s nothing like seeing your personal bias on paper”.

Tackling Diversity in the Marketing World

Content Marketing Institute

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