‘What are dark Facebook posts?’ – Econsultancy
Nikki Gilliland says, “In last week’s stats roundup, I reported how more companies than ever are investing their budgets in Facebook dark posts.
But wait just a moment – what exactly are dark posts?
You might have heard of dark social or dark web – but this is something different.
Let’s shine a light on the subject.
Social posts for select eyes only
A dark post is anything a brand might post on Facebook – such as a link, video, photo or status – that will only be seen by a specific or target demographic.
Unlike a regular published post, a dark post does not show up on a brand’s timeline or on its follower’s organic newsfeed.
Instead, it appears as an advert for some, but remains hidden to everyone else.
You might have heard dark posts also being referred to as ‘unpublished posts’ – they are the same thing, a promoted and targeted post that is not published on your brand page“.
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