Eric Siu says, “You’ve probably invested a lot of time and money into your blog. Perhaps you’ve hired freelancers to contribute content, or you’ve spent hours pouring over analytics to find that sweet spot in your content marketing that generates results. Given the investment in your blog, it makes sense to revisit old posts and make them new again. Optimizing old blog content to generate more leads can have great results.

When the team at HubSpot decided to optimize their archive of older content, the results were nothing short of extraordinary. HubSpot saw a 106 percent increase in organic search views, thanks to their efforts at what’s been dubbed “historical optimization.” This method is simple, yet can achieve great results. Let’s take a look at what historical optimization means and how you can tackle it with your own blog.

Related Book: Ultimate Guide to Link Building by Eric Ward and Garrett French

Historical optimization — refresh, renew and relaunch.
How old is your blog? If it’s more than one or two years old, it is likely it can benefit from historical optimization. That’s because Google and other search engines change and tweak their algorithms — the magical and hidden formula to determine what shows prominently in search results — every six months to a year.

The exact algorithm isn’t known, and the release schedule for search engine tweaks seems to vary considerably. Most people now about the big tweaks, like Panda and Penguin, but smaller tweaks occur all the time”.

5 Ways Your Old Blogs Can Generate New Leads

Entrepreneur

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