Barry Levine says, “The growing availability of artificial intelligence-as-a-service took another step forward this week, as Google announced an expansion of its cloud-based machine learning services.

The tech giant is setting up a Cloud Machine Learning group focused on delivering solutions to businesses, there’s a new Machine Learning API to help people find jobs, there are new features in existing machine learning-based APIs (Translation, Vision, and Natural Language), and there will be more choices for setting up dedicated hardware in Google’s cloud computing infrastructure.

Since many marketing software providers tout their own machine learning/AI capabilities these days, we pinged some leading analysts to get their sense of what kind of impact an expanding industrial-level service like Google’s could have on marketing, sales and advertising software.

Pund-IT analyst Charles King noted that others, like IBM’s Watson, are also offering various levels of AI-as-a-service, although all are currently focused on specific functions or industries and not a generalized service. Recently, Microsoft announced their natural language processing capabilities have reached conversational parity with humans, so that bar keeps rising.

Raviv Turner, co-founder and CEO of customer intelligence software provider CaliberMind, suggested that Google and other services should “help to accelerate data-driven marketing.” Although the deluge of data makes the current era feel like all marketing is data-driven, Gartner’s Hype Cycle predicts that true data-driven marketing actually won’t meet its potential for another two to five years”.

Cognitive marketing gets closer with Google’s expansion of its cloud-based machine learning

Martech Today

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