‘Eight of the best booze brands on social media’ – Econsultancy
Nikki Gilliland says, “Social media can be a tricky beast for alcohol brands.
With strict ASA regulations put in place to protect young people, targeting the right audience with the right kind of content is a constant struggle – especially at Christmas time.
So, how do alcohol brands promote their products responsibly on social?
Here’s a few examples of those doing it well.
Kronenbourg
One approach for alcohol brands is to divert attention away from the product or the pursuit of drinking itself.
Kronenbourg beer is one brand that does this, using social media to promote fun and creative video content.
The #LeBigSwim is probably its most famous example.
Starring Eric Cantona, the campaign saw the footballer promising to swim the English Channel if 10,000 people declared Kronenbourg to be the supreme beer.
It garnered a huge response on Twitter, with a reported 2.5m engagements and an earned reach of 66.3m”.
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