'Instant social: How can brands connect with people in the moment?' - Econsultancy | Internet Marketing NewsWatch

Tamara Littleton says, “Brands have had great success using social media to start conversations with fans and followers.

However, with the advent of instant social apps, brands now need to find new ways to connect in the moment.

Content must remain engaging and sharable, but also be relevant to the individual and the moment in question.

Let’s take a look at a few selected examples, before examining the benefits and risks of instant social.

Facebook Live

NBC’s singing contest, The Voice, used Facebook Live to get its fans more involved with the contestants.

Fans posted requests for a drawing board game (similar to Pictionary) and the contestants had to guess what the sketches represented”.

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‘Instant social: How can brands connect with people in the moment?’ – Econsultancy