’22 Blog Posts That Content Marketers Can Be Thankful For’ – CMI
Jodi Harris says, “The CMI team is always thankful that we work with — and can learn from — so many inspiring, insightful, and creative professionals in the content marketing industry. But in the spirit of the Thanksgiving holiday that’s being celebrated in the United States, we thought we would express our appreciation a little more directly — and publicly.
We share some of the blog articles and videos we admired most over the past year. Like our list from 2015, a few of our favorites were curated directly from our own blog; but this time around, we’ve also added outside voices to the mix so you can discover what they have to offer, as well.
While this list represents only a small fraction of the amazing content marketers we should all thank for sharing their wisdom and experience, we hope you’ll find something of value that will help guide you on your path to greater content marketing success.
*Post: Wickedly Effective Storytelling: Exercise of the 5 Whys*
Author: Carla Johnson
Why I’m thankful I read it: Carla teaches how to make the difficult task of storytelling easier. In this post, she reminds us not to focus on “what” to say, but “why” we want to say it. Great tips on how to craft a story that’s relevant to your customer. –Lisa Murton Beets”.
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