Megan Totka says, “A positive sales culture can make or break your business. When a sales culture is healthy and present, it can attract sales talent and help your team feel content and engaged in the office setting. Of course, a more motivated sales team will result in more deal closings and a better company bottom line.

There are very obvious signs the culture in your sales organization is negative – and this type of culture can damage your business. Signs that you need to rethink your sales culture include high sales representative turnover, resentment and rivalries among the reps, poor employee attitudes towards management, and a general lack of interest in camaraderie between workers.

Here are 9 ways to build a positive sales culture.

Hire slowly

For many fast-growing companies who suddenly have a need for salespeople, it’s tempting to hire anyone with the qualifications. Many organizations do this with the thought of churning through salespeople until they find those who can produce. However, settling for someone who is simply adequate but not the best fit can actually kill your sales culture. Take your time and create an “anatomy of the perfect sales person” for your product and target customer”.

9 Ways to Build a Positive Sales Culture

Business.com

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