Entrepreneur team says, “We’ve asked direct marketer and Entrepreneur Press author Craig Simpson for his favorite books that he believes our readers will enjoy.

* Successful Direct Marketing Methods by Bob Stone and Ron Jacobs

This seventh edition of one of the foundational books in the field of direct marketing has been updated to fully integrate web opportunities and methodology. Here you’ll discover all the basics of devising effective campaigns for finding new customers and nurturing existing ones for optimal lifetime value. Each chapter provides a Case Study and ideas for new applications of techniques, making this a full course in designing and executing a direct marketing program that can build a business fast.

* Getting Everything You Can Out of All You’ve Got by Jay Abraham

If you want to take a great idea and grow it into a profitable business, here’s the manual to help you do it. We are surrounded by unseen opportunities. This book will help you learn to see what’s right in front of you (like the entrepreneur who looked at a ballpoint pen and got the idea for roll-on deodorant!. But having a great idea is just the beginning. Abraham then shows how to take that idea and capitalize on it.

* Ogilvy on Advertising by David Ogilvy

David Ogilvy is perhaps one of the best-known of the legendary marketers. He was often referred to as “The Father of Advertising.” By 1962 he’d revolutionized the way copywriters created ads, and that year Time magazine dubbed him “the most sought-after wizard in today’s advertising industry.” In this book, he lays out his thinking process that created some of the most successful ads of all time. Fascinating reading – that’s also fast-paced and enjoyable.”.

Craig Simpson’s Top 10 Must Read Books for Marketing Professionals

Entrepreneur

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