SBT team says, “Tis the season for Starbucks red cups, Coca Cola polar bears, the majestic Clydesdales, and more. The holidays are a marketer’s dream come true. If you play your cards right, Q4 can be incredibly profitable for you and your business.

Holiday Marketing Tips for Small Businesses

1. Don’t Make Assumptions

Don’t just assume that your customers delight upon hearing Christmas greetings. Be sensitive to the beliefs of others. Don’t force your celebration down their throats. At the same time, know your demographic. For example, if you work for a Catholic based charity; religious connotations in your holiday marketing campaigns would be expected and acceptable. Understanding who you are, what you want to represent and the temperature of your audience will make sure your campaign resonates with customers.

2. Go Where the People Are

As with all marketing campaigns, make sure you’re using the right outlet for your message. For example, if you’re running a week long special, you can afford to send out an email promoting this deal. But, if it’s a three hour discount, send out a mass text campaign or post on social media. These two methods are instantaneous, and will encourage the most offer redemption. Know where your customers are “living,” in a digital sense, and make a home there”.

7 Tips for Promoting Your Business During This Holiday Season

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