‘Mobile makes big gains over Thanksgiving weekend’ – Internet Retailer
April Berthene says, “Mobile sales totaled $3.46 billion between Thanksgiving and Sunday, a 28% increase year over year, Adobe says.
Mobile shopping surged throughout the Thanksgiving weekend according to data from Adobe Inc. and payment processor PayPal Holdings Inc.
Mobile had its biggest day ever on Black Friday, when mobile sales reached $1.2 billion the day after Thanksgiving, up 33% year over year, according to the Adobe Digital Insights unit of marketing and analytics software provider Adobe.
Between Thanksgiving and Sunday, Nov. 24-27, mobile devices accounted for 56% of visits to retailers’ websites and 37% of sales, totaling $3.46 billion for the four days, which is 28% year-over-year growth in mobile revenue, Adobe says. On Thanksgiving Day, mobile accounted for 57% of visits and 40% of purchases, reaching $771.0 million in sales, according to Adobe.
PayPal reports similar findings, based on data from its network of 192 million consumer accounts and 15 million merchant accounts. Mobile devices accounted for 33% of total payment volume on Thanksgiving Day and again on Black Friday, PayPal says. The average amount spent on mobile devices on Black Friday was $62.35, 6.6% higher than Thanksgiving’s mobile average value of $58.51”.
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