‘6 Ways to Convert Your Instagram Audience into Customers’ – Entrepreneur
Pratik Dholakiya says, “Thanks to the power of its striking visuals, Instagram has emerged in the past year or so as the image-marketer’s favorite social network. Emotionally evocative when they’re at their best, Instagram visuals make a quick and lasting impression on audience members.
No wonder nearly 71 percent of U.S. companies are projected to be active on the platform within the next year.
Engagement is also huge on Instagram. Posts on the platform see some 4.2 billion “likes” in any given 24-hour period, and the average account’s follower growth rate is a staggering 237 percent.
Of course, as happens with any social network, you may fall into the trap of focusing disproportionately on amassing those followers. But, in fact, your follower count is a “vanity metric” — it doesn’t necessarily translate into actual transactions.
The potential is there, though. About 50 percent of all Instagram users follow brand accounts, 60 percent learn about products and services via the platform and 75 percent take action after being inspired by a post — through actions like visiting a website, performing searches, telling a friend or actually shopping”.
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