‘Consultancies are buying agencies: What does it mean for marketing?’ – Econsultancy
Ben Davis says, “Accenture Interactive has announced it has reached a deal to purchase the London-based independent agency Karmarama.
It’s the latest acquisition from the consultancy, which has also bought independents in Brazil, APAC, the US and Sweden.
What does this mean for marketing?
Consultancies are swiftly targeting a demand
Just look at the top five agencies based on UK billings, taken from Econsultancy’s Top 100 Digital Agencies report published in June 2016.
Three big IT and management consultancies, IBM, Accenture and Deloitte have successfully targeted the demand for digital and media, particularly within larger companies that are still getting to grips with their own digital transformation”.
Consultancies are buying agencies: What does it mean for marketing?
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