‘How to Validate Your Blog Post Topics: A 3-Step Process’ – HubSpot
Sophia Bernazzani says, “Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular industry keyword — such as “yoga” — begin to diminish.
But as it turns out, that’s not the end of the world. These days people are actually conducting more specific, conversational queries — think: “how do I teach myself yoga?” — to get the information they’re looking for, faster.
Unsurprisingly, Google responded to this change in behavior by introducing RankBrain — a machine-learning artificial intelligence system — as well as Hummingbird — a search algorithm designed to focus on the meaning behind the search terms being used.
The result? An increased number of long-tail keyword variations that are regularly searched within a topic. Jackpot.
But with more topic opportunities on the table, how can you be sure that you’re going after the right ones? To help you avoid wasting time on topics and keyword plays that won’t generate a meaningful return for your business, we’ve put together a simple process for validating your ideas before you start writing”.
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