Nikki Gilliland says, “From YouTube to Snapchat, the biggest social influencers usually have a presence across all social media channels.

But what are the most effective?

As the below tweet from high-profile influencer, Tanya Burr, shows – it’s no longer a case of the more the better.

Here are a few key takeaways from Econsultancy’s Voice of the Influencer report, in association with Fashion and Beauty Monitor, highlighting where influencers are choosing to focus and why.

Instagram is key for fashion and beauty influencers

Now reaching the 500m user milestone, Instagram has seen phenomenal growth over the past few years”.

What are the most effective channels for influencer marketing?

Econsultancy

Sharing is caring