Chris Silver Smith says, “If you’re trying to repair your personal reputation online, chances are you have already figured out that you might need one or more websites devoted to your name to help displace something negative in the search results. Beyond setting up YourName.com, what other options are there? Here are a few secrets that may help you get the search results all shiny again with less effort!

As part of good, proactive online reputation management and personal branding, I advise that everyone should own the basic “YourName.com” domain, particularly if one’s name is unique. If your name is common, like “John Smith,” it may not require as much proactive concern, but it would still be useful and recommended to set yourself up with a domain that features your proper name.

Some use this as a place to park their resumes online, and I’ve seen people simply redirect their proper name domains to their LinkedIn profiles or Facebook pages. If you ever run into a hater or a crazy person, you ought to own your name just as a defensive measure to keep it from being obtained to trash you.

It happened to me

I’m speaking about this from personal experience, unfortunately, since I once had someone register my professional name as a sort of threat to try to tarnish my name online. It was a very unusual situation. I had long operated my personal domain as “silvery.com,” which was intended to be clever and is closely similar to my nickname, Silver”.

10 domain name secrets to repair your online reputation

Marketing Land

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