Sophia Bernazzani says, “One average, Facebook is home to 1.18 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy.

For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.

One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment.

So, what does optimized Facebook advertising actually look like? If you’re looking for some great examples, you’ve come to the right place. In this post, we’ll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Then, we’ll show you eight different types of Facebook Ads, each with real-life examples — along with some insights into why that ad is so successful”.

11 Examples of Facebook Ads That Actually Work (And Why)

HubSpot

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