Michael G. Keating says, “It’s safe to assume you’ve heard the buzz around Accelerated Mobile Pages (AMP) and you’re thinking about incorporating them into your site. You may also have noticed a lightning bolt symbol and the word AMP next to all of the Google results that show up when you Google search on your mobile device.

If you have no idea what I’m talking about, AMP is an open-source technology that Google has developed that will allow you to make pages on your site load faster when users access them on a mobile device. This is made possible by leveraging special HTML markup and a few additional technical modifications. If you want the tl;dr version of what AMP can do for your website and business, here’s what AMP offers:

IT PROVIDES INSTANT CONTENT DELIVERY ON MOBILE BROWSERS IN LESS THAN HALF A SECOND.

Now that you know what AMP pages can do for your website, let’s talk about why your business needs them:

AMP Will Lower Your Bounce Rate

Just think about how frustrating it is to use the internet on your smartphone. Other than reading the news, catching up on my daily work while I’m at the airport or away from the office is next to impossible on a mobile phone, even if I have a good Wi-Fi signal”.

Google AMP For Mobile – What You Need to Know?

Business.com

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