Nikki Gilliland says, “Your email inbox was no doubt flooded with Black Friday offers last weekend.

But did any of them actually make you want to buy something?

Following on from our article on how UK brands promoted the event online, here’s how seven retailers executed their email marketing campaigns.

ASOS

Let’s kick off with one of the best of the bunch.

ASOS executed a pretty heavy email campaign, first mentioning the event nearly an entire week beforehand.

While this might sound a little excessive, the emails are still quite subtle, designed to build excitement and get customers in the mood”.

Seven examples of Black Friday email marketing from retailers

Econsultancy

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