‘The five pillars of an online to offline tracking programme’ – Econsultancy
Jeff Rajeck says, “Marketers have become quite knowledgeable about the online customer journey.
They collect more digital touchpoint data than ever before and have tools to piece this data together.
One thing which is still eluding brands, though, is how to continue tracking customers when they move from online to offline.
That is, marketers know their customers’ online behaviours but when customers step foot in the store they lose track.
Some companies have come up with a number of solutions to this problem, as shown in a recent Econsultancy report, Understanding the Customer Journey.”.
Comments are closed.
