‘Black Friday & Cyber Monday 2016 ecommerce stats bonanza’ – Econsultancy
Nikki Gilliland says, “We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.
Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.
Black Friday 2016 breaks US online sales records
Adobe has revealed that this year’s Black Friday shopping frenzy broke online sales records in the US, with $3.34bn being spent online and a 17.7% increase on sales last year.
It also found that retailers who invested in mobile, email and social saw 30% more sales on average than those concentrating on just one or two channels.
Black Friday traffic up 220% on a normal day
Confirming the success of this year’s event is Qubit, which has analysed more than 50m visits from 120 UK and US retailers to discover how consumers reacted.
The results show a huge increase in both traffic and revenue”.
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